AISubs v3.7
The Japanese original is classic. As you see the set, it's so overwhelming to see the event and what it rouses with the crowd showing up. It's a great event, great TV.
You can feel that it's really part of Japanese TV culture and people really relate to it, people really emphasize with the characters and that's what we will be looking for in Europe as well, to build heroes as you have in Japan.
It will be a mobile course traveling through different countries to different cities and each city will select their own heroes that will then move on to a big event for obstacle course.
It's about the obstacle course, it's about the course, men against course, but in the end it's about how every competitor deals with it and how he conquers it and how he deals with either victory or defeat.
We know about SESC as being a mammoth obstacle course that is running in Japan for many, many years, but it was the moment that we saw the translation or how it was translated on the U.S. market that we really saw the possibility to take it as a format onto the European market.
SESC is going to be a hit, it's going to be around for decades in Europe.